Food 4 Less and Ralphs Stores Become FEMA Aid Centers After Southern California Wildfires

Grocery chains partner with federal, Los Angeles County and Small Business Administration to provide recovery resources in three Los Angeles County locations

Published on Wednesday, February 5, 2025 | 6:57 am

Food 4 Less/Foods Co. and Ralphs grocery stores are transforming three Los Angeles County locations into disaster recovery hubs through a partnership with Federal Emergency Management Agency, Small Business Administration and Los Angeles County.

The initiative will station FEMA and SBA representatives to assist wildfire-affected residents, businesses, homeowners and renters with financial guidance and recovery support.

FEMA representatives will be available daily from 9 a.m. to 5 p.m. through Feb. 8 at Food 4 Less at 1329 N. Lake Ave. in Pasadena.

The Pasadena location serves the heavily impacted Altadena area, where officials estimate approximately 9,400 residential and business structures have been affected by the recent wildfires.

“We know how overwhelming recovery can be after a disaster, and we want people to know they’re not alone,” said Curtis Brown, Federal Coordinating Officer.

Bracken’s Kitchen, which has been working closely with Food 4 Less, will provide free, hot meals throughout the week at the Pasadena Food 4 Less location for residents affected by the fires.

“As a community-driven organization, we are dedicated to helping our associates, customers, and local businesses recover in the wake of these devastating wildfires,” said Salvador Ramirez, corporate affairs manager at Food 4 Less/Foods Co. and Ralphs Grocery Company.

The Kroger Family of Companies, which owns both grocery chains, has committed to raising $1 million for disaster relief, including $500,000 in matching customer donations to the American Red Cross and Feeding America’s local food banks.

Food 4 Less and Ralphs, serving as accessible resource hubs, have been providing food, water, and supplies to evacuees, firefighters, and first responders since the wildfires began.

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